Budget

Production schedule

Production

Aesthetic of outcome

Styling and makeup direction

Zeus – God (male) God of the sky and ruler of the Olympian gods.

Crown made of a hair structure

Gordon sisters (Medusa was most well-known) – Stone (female). The Gorgons were three monsters who were sisters. Their faces were ugly and their hair was replaced by snakes; anyone who would gaze into their eyes would be turned to stone instantly.

Aphrodite – Desire (female).  Goddess of love, desire and beauty.

Hades – Underworld (male). Lord of the underworld and ruler of the dead.

Hecate – Witchcraft (female).  Goddess of magic, witchcraft, the night, moon, ghosts and necromancy.

Athenta – Courage (female). Goddess of wisdom, courage, inspiration, civilization, the arts and crafts.

Inspiration and concept direction

Inspiration & concept direction

First mystical and magical themes and creatures were the main inspirations for this project but wanted to incorporate a strong theme and direction for the project. This ‘magical’ board put together on Pinterest to give some ideas of styling, props, photography and photo editing possible for the project.

Greek mythology became the final decision for the project as it can lead to very creative and abstract work. Avant-garde hair stylists are strong points of inspiration for this project with aspects of abstract hair and makeup design.

Dark Beauty magazine is also another source of inspiration for this project because of the aesthetic of the overall look of the images they produce. However this will depend on the character in the project and weather this is fitting or not. 

The shoots for this project will be a mixture of in studio and on location depending on which is best fitting for the character. Props will be used for specific characters as they can be symbolising for some of the chosen characters. The use of colour used for the hair and makeup for the characters will be very important when designing for the characters as it will strongly represent their characteristics. The key descriptive words for each character which will be the main theme for each shoot are as flowed:

Zeus – God (male) God of the sky and ruler of the Olympian gods.

Gordon sisters (Medusa was most well-known) – Stone (female). The Gorgons were three monsters who were sisters. Their faces were ugly and their hair was replaced by snakes; anyone who would gaze into their eyes would be turned to stone instantly.

Aphrodite – Desire (female).  Goddess of love, desire and beauty.

Hades – Underworld (male). Lord of the underworld and ruler of the dead.

Hecate – Witchcraft (female).  Goddess of magic, witchcraft, the night, moon, ghosts and necromancy.

Athenta – Courage (female). Goddess of wisdom, courage, inspiration, civilization, the arts and crafts.

Target market and competitors

 Customer profile

Age: 22-30

Sex: Female

Income bracket: £21,000 +

Location: London

Interests: fashion photography, hair design, makeup, Greek Mythology, culture, travelling and abstract art.

Area of work: Creative professional

Spending habits: Likes to shop on the high street and likes original finds, also likes to shop for accessories. Enjoys going to exhibitions to gain knowledge of fashion, culture and art.

Competitors

After wide-ranging research I have not found anything else quite like the online exhibition suggested in this paper. However, I have found avant-garde hair stylists’ social media accounts which are used to show case their work. These artists also create fashion based images which are available for anyone who may wish to see them online. These images below are from the hair stylists Instagram accounts which can be accessed online.