Target market and competitors

 Customer profile

Age: 22-30

Sex: Female

Income bracket: £21,000 +

Location: London

Interests: fashion photography, hair design, makeup, Greek Mythology, culture, travelling and abstract art.

Area of work: Creative professional

Spending habits: Likes to shop on the high street and likes original finds, also likes to shop for accessories. Enjoys going to exhibitions to gain knowledge of fashion, culture and art.

Competitors

After wide-ranging research I have not found anything else quite like the online exhibition suggested in this paper. However, I have found avant-garde hair stylists’ social media accounts which are used to show case their work. These artists also create fashion based images which are available for anyone who may wish to see them online. These images below are from the hair stylists Instagram accounts which can be accessed online.