Budget

Production schedule

Production

Aesthetic of outcome

Styling and makeup direction

Zeus – God (male) God of the sky and ruler of the Olympian gods.

Crown made of a hair structure

Gordon sisters (Medusa was most well-known) – Stone (female). The Gorgons were three monsters who were sisters. Their faces were ugly and their hair was replaced by snakes; anyone who would gaze into their eyes would be turned to stone instantly.

Aphrodite – Desire (female).  Goddess of love, desire and beauty.

Hades – Underworld (male). Lord of the underworld and ruler of the dead.

Hecate – Witchcraft (female).  Goddess of magic, witchcraft, the night, moon, ghosts and necromancy.

Athenta – Courage (female). Goddess of wisdom, courage, inspiration, civilization, the arts and crafts.

Inspiration and concept direction

Inspiration & concept direction

First mystical and magical themes and creatures were the main inspirations for this project but wanted to incorporate a strong theme and direction for the project. This ‘magical’ board put together on Pinterest to give some ideas of styling, props, photography and photo editing possible for the project.

Greek mythology became the final decision for the project as it can lead to very creative and abstract work. Avant-garde hair stylists are strong points of inspiration for this project with aspects of abstract hair and makeup design.

Dark Beauty magazine is also another source of inspiration for this project because of the aesthetic of the overall look of the images they produce. However this will depend on the character in the project and weather this is fitting or not. 

The shoots for this project will be a mixture of in studio and on location depending on which is best fitting for the character. Props will be used for specific characters as they can be symbolising for some of the chosen characters. The use of colour used for the hair and makeup for the characters will be very important when designing for the characters as it will strongly represent their characteristics. The key descriptive words for each character which will be the main theme for each shoot are as flowed:

Zeus – God (male) God of the sky and ruler of the Olympian gods.

Gordon sisters (Medusa was most well-known) – Stone (female). The Gorgons were three monsters who were sisters. Their faces were ugly and their hair was replaced by snakes; anyone who would gaze into their eyes would be turned to stone instantly.

Aphrodite – Desire (female).  Goddess of love, desire and beauty.

Hades – Underworld (male). Lord of the underworld and ruler of the dead.

Hecate – Witchcraft (female).  Goddess of magic, witchcraft, the night, moon, ghosts and necromancy.

Athenta – Courage (female). Goddess of wisdom, courage, inspiration, civilization, the arts and crafts.

Target market and competitors

 Customer profile

Age: 22-30

Sex: Female

Income bracket: £21,000 +

Location: London

Interests: fashion photography, hair design, makeup, Greek Mythology, culture, travelling and abstract art.

Area of work: Creative professional

Spending habits: Likes to shop on the high street and likes original finds, also likes to shop for accessories. Enjoys going to exhibitions to gain knowledge of fashion, culture and art.

Competitors

After wide-ranging research I have not found anything else quite like the online exhibition suggested in this paper. However, I have found avant-garde hair stylists’ social media accounts which are used to show case their work. These artists also create fashion based images which are available for anyone who may wish to see them online. These images below are from the hair stylists Instagram accounts which can be accessed online.

Proposal introduction

Project introduction

Mythology is everywhere! Daily you run across instances of words, city names, companies, literary allusions - and the Zodiac, planets and constellations - that take their name or borrow their theme from Greek myths. The world is still fascinated with Greek mythology though they might not always be able to say why. These stories may have been written hundreds, if not thousands of years ago, but it is good to remember they were written by wise men that had a hand in helping shape modern thinking. The stories are non-fictional however they reveal morals, philosophies and even warnings about life, often showing between right and wrong. 

There are many Greek influences on today’s society.  The Greek culture affects democracy, the alphabet, libraries, the Olympics, math, science, architecture and lighthouses. The political system started in Athens as a Monarch – grew to an Oligarchy and finally became democracy.  Originally the Greek democracy system was not completely fair but has had a huge impact on modern cultures. The Greeks were the first civilization to use the alphabet which is now used all over the world with 20 different types of alphabet around the globe.

The Olympic Games are a perfect example of how Greek mythology impacts our society today. The Olympics were originally held in honour of Zeus (who is God of all Gods). The Ptythian games were held in honour of Apollo the god of the sun. The Isthian games were held in honour of Poseidon who was the God of the sea. In recent years Olympic Games there have still been reference to Greek mythology as Olive lead crowns are worn at the opening and closing ceremonies.

Greek mythology has influence on architecture because Ancient Greek came up with using pillars within building work. Many temples and places of worship, often places to worship Greek god, are built using pillars to look beautiful. When Rome took over Greece it adapted its own form of Greek architecture and western culture also took inspiration from this.

Most importantly Greek mythology has a huge impact on our entertainment industry. There are many movies which have relevance to mythical creatures and characters from the original stories. Most popular ones being Hercules, My Fair Lady, Mightly Aphrodite, The Clash of the Titans and Troy.

Project focus

This project will focus on 6 characters from Greek Mythology building an online exhibition using wix.com. Each character will have a theme and I will show this through design, use of hair, makeup, props, photography and editing. The images will be fashion based with a touch of editorial, shooting on a mixture of on location and studio shoots depending on which is more fitting to the character. The final outcomes should be bold though the hair will be the main focus of the images, therefore the makeup will not be as strong.

Wig and postiche hair will be widely used throughout the project with elements of avant-garde to show case my hair skills.  The final images will be daring and revolutionary, being created using traditional techniques and adjusting them in an unusual way or creating completely new techniques.

Deciding a name for the exhibition

My unique selling point for this project is showcasing abstract avant-garde hair and makeup design with reference to Greek Mythology which I have not come across in my research.